So Amy and I just returned from dropping off my Saab to get repaired and decided to make a stop at Starbucks afterward. After receiving our coffee, someone had stopped us to request a minute of our time to answer a few questions. The Starbucks we were at was actually in the Dennis, MA Stop [...]

Introduction As I have discussed in this blog in the past both Amy and I are huge fans of Starbucks. That being said we are both followers of Starbucks on Facebook and Twitter in order to stay current with the latest and greatest with one of our favorite brands. Recently there was a tweet soliciting [...]

Introduction As many have undoubtedly heard by now Starbucks has decided to enter the instant coffee market segment. Most recently there has also been news of Starbucks offering combination breakfasts for $3.95 as indicated in a New York Times article, “Starbucks Addresses The Price Issue, And Breakfast”. According to the article this represents “Starbucks’ latest [...]

Introduction This article continues the discussion launched with the New Year concerning our new focus at CCB Buzz, monetization, and migration. Previously I had written about our transition from strictly a branding blog to the new focus of “Personal Development For Entrepreneurs” in my article entitled “Happy New Year!”. The discussion had continued with our [...]

Introduction On New Year’s Day I began a discussion concerning our change in focus to personal development for entrepreneurs, our decision to monetize our blog, and migration of our blog from the WordPress server to our private server. Today’s article will focus on the monetization aspect, and in doing so will provide you with how [...]

Introduction This article kicks off a three part series entitled The Groundswell Effect. This series is based upon the book Groundswell: Winning in a World Transformed By Social Technologies by Charlene Li and Josh Bernoff. While making my way through this book I walked away with three important concepts, each one will be addressed in [...]

Background In Social Media Part II, I elaborated upon two views of the role of social media in networking originally identified in Part I of this segment. Also, I provided an example of the approach that had worked best in my experience and provided guidance on how to implement social media in your business or [...]

Consistency and Exclusivity In my first blog I discussed the importance of brand consistency. Specifically this means that a brand’s image, to include its logo, website, business cards and other marketing materials as well as the product or service provided to clients, should all consistently invoke the same image or thoughts to a potential customer [...]