Introduction On New Year’s Day I began a discussion concerning our change in focus to personal development for entrepreneurs, our decision to monetize our blog, and migration of our blog from the WordPress server to our private server. Today’s article will focus on the monetization aspect, and in doing so will provide you with how [...]

Introduction Yesterday I had provided a review of the progress of Cape Cod Branding and CCB Buzz for 2008. In addition, I had outlined our new direction and mainly addressed our change in focus for the new year. Today I had planned on discussing our monetization strategy and why we decided to migrate from the [...]

Introduction First off I would like to wish everyone a happy and prosperous New Year! We were fortunate to awake here on Cape Cod to a snow covered wonderland, the result of a whole day and evening’s snowfall which resulted in the closing of the bridges which are the sole method’s of leaving and entering [...]

Introduction This article is the conclusion of a three part series which is based on the marketing book Groundswell: Winning In A World Transformed By Social Technologies. In Part I I had discussed what exactly a groundswell is, the changing rules of the free market, outlined the concept of the sum being greater than individual [...]

Introduction This article is Part II of a three part series which is based on the marketing book Groundswell: Winning In A World Transformed By Social Technologies. In Part I I had discussed what exactly a groundswell is, the changing rules of the free market, outlined the concept of the sum being greater than individual [...]

Introduction This article kicks off a three part series entitled The Groundswell Effect. This series is based upon the book Groundswell: Winning in a World Transformed By Social Technologies by Charlene Li and Josh Bernoff. While making my way through this book I walked away with three important concepts, each one will be addressed in [...]