flickr is a free image hosting website. It is a great way for people to upload and share albums of digital photos with their family and friends, like a virtual scrapbook. From a business standpoint, it can be a powerful tool. John and I use flickr as an informal, online portfolio of our past logo [...]

Introduction This article continues the discussion launched with the New Year concerning our new focus at CCB Buzz, monetization, and migration. Previously I had written about our transition from strictly a branding blog to the new focus of “Personal Development For Entrepreneurs” in my article entitled “Happy New Year!”. The discussion had continued with our [...]

Introduction This article continues the discussion launched with the New Year concerning our new focus at CCB Buzz, monetization, and migration. Previously I had written about our transition from strictly a branding blog to the new focus of “Personal Development For Entrepreneurs” in my article entitled Happy New Year!. The discussion had continued with our [...]

Introduction On New Year’s Day I began a discussion concerning our change in focus to personal development for entrepreneurs, our decision to monetize our blog, and migration of our blog from the WordPress server to our private server. Today’s article will focus on the monetization aspect, and in doing so will provide you with how [...]

Introduction This article is Part II of a three part series which is based on the marketing book Groundswell: Winning In A World Transformed By Social Technologies. In Part I I had discussed what exactly a groundswell is, the changing rules of the free market, outlined the concept of the sum being greater than individual [...]

Introduction This article kicks off a three part series entitled The Groundswell Effect. This series is based upon the book Groundswell: Winning in a World Transformed By Social Technologies by Charlene Li and Josh Bernoff. While making my way through this book I walked away with three important concepts, each one will be addressed in [...]

Background In Social Media Part II, I elaborated upon two views of the role of social media in networking originally identified in Part I of this segment. Also, I provided an example of the approach that had worked best in my experience and provided guidance on how to implement social media in your business or [...]

Consistency and Exclusivity In my first blog I discussed the importance of brand consistency. Specifically this means that a brand’s image, to include its logo, website, business cards and other marketing materials as well as the product or service provided to clients, should all consistently invoke the same image or thoughts to a potential customer [...]