Introduction This article kicks off a three part series entitled The Groundswell Effect. This series is based upon the book Groundswell: Winning in a World Transformed By Social Technologies by Charlene Li and Josh Bernoff. While making my way through this book I walked away with three important concepts, each one will be addressed in [...]

Introduction While writing What Is Class? Parts I and II, I had almost gone down the path of discussing “The Dumbest Person In The Room” concept, however I stopped short as what was meant to be a sidebar quickly took on a life of its own. Furthermore, a reader had made a comment to the [...]

Background In Part I of this series I discussed the concept of class. I determined that in my opinion, class was not directly linked to one’s amount of wealth, formal education, or pedigree or upbringing. Additionally, the number of friends or specific social circle does not entitle one to be defined as classy. Part II [...]

Background In starting Cape Cod Branding a concept that Amy and I discussed was that of class. The naming of Cape Cod Branding was purposeful in that Cape Cod denotes a certain level of sophistication and draws association with small upscale specialty boutiques as well as a world renowned vacation spot for the wealthy. The [...]

The Holidays are a time for family. John and I are pleased to share with you the story of Mary Eble, a social worker in California, who is pursuing her passion for bringing families together. When I first spoke with Mary, she told me about her vision for Heritage Stories, and how helping families connect [...]

Introduction As our regular readers may recall last week was an extraordinary week for us here at Cape Cod Branding – a week of many firsts. To name a few it marked the highest number of visitors to our blog – CCB Buzz, the highest amount of web traffic in a given day, and above [...]

Introduction As we are easing out of the weekend, and the snow was first being replaced by freezing rain and now by bright and sunny weather here on The Cape, it seems like an appropriate time to wrap up the Snow & The Snowball series. This article will conclude our discussion on The Snowball which [...]

Introduction In keeping with the snowstorm weekend here on Cape Cod I am continuing yesterday’s discussion on The Snowball which is the biography of Warren Buffett. As a refresher, three pertinent points were identified from this book: Accumulating wealth may be likened to building a snowball Zig when everyone else zags Marry up, not down [...]

Introduction Nothing is more Cape Cod-ish than a seashell stuck in the snow.  Now say THAT 10 times fast! Yesterday was a pretty exciting day and evening as we had just received the first major snowfall of the season here on Cape Cod. It was another first as it was also my first time of [...]

Another Thank You! During Part I of this series I had mentioned that CCB Buzz had exceeded the 1,000 site visitor milestone for the first time and that 722 of those visitors were from yesterday alone. Today, for Part II I have the pleasure of announcing that we have exceeded over 1,000 visitors in a [...]