Introduction This article continues the trend of discussing our web traffic and provides a summary of web traffic activity for February 2009. The purpose of this article is to provide our readers with insight that we have gained through our analysis of web traffic trends in the hopes that it can help our readers through [...]

Introduction I recently completed “Guilty” by Ann Coulter mostly during my road trip to DC. I generally have a few books going at once, a minimum of one book from the New York Times Best Seller List, and a minimum of one technical book which relates to branding, marketing, entrepreneurship or in the how-to category [...]

As John has mentioned previously, partnership has been key for us with Cape Cod Branding. Combined, we are able to achieve more than we would separately, and our success isn’t just two-fold, it’s exponential. We often refer to ourselves as ‘PB & J’. Consider this, alone Peanut Butter is about a 4 on the scale [...]

This past President’s Day Amy and I were fortunate enough to take a trip to our nation’s capital. Prior to this I had passed through Washington D.C. on a few occasions, but never actually stopped to smell the roses. Personally I find that when working for long periods of time, especially in isolation, the walls [...]

Introduction I tend to think quite a bit. My mind is always working – coming up with new ideas, solving problems, considering and merging information that I have taken in from all sorts of places such as conversations, books, movies, events – you name it. I had mentioned in an earlier entry that in recent [...]

Introduction Increasingly I am coming across more information regarding the expanding role of social media in both the personal and professional lives of individuals. I had just started using social media a little over a year ago, mainly starting with Linkedin, expanding to Facebook, and most recently with Twitter this past September. This article addresses [...]

Introduction I am currently reading PROBLOGGER by Darren Rowse and Chris Garrett and just completed the chapter on niche blogging. This made me consider my experience with blogging and how our decisions have impacted us at Cape Cod Branding. This article will outline my advice on blog topic selection based upon my experience as well [...]

Introduction In my article “Doing The Right Things” I had discussed the importance of outlining a set of core values, documenting these values, and consistently acting in accordance with these documented values. In addition, I had provided an example of two very different, yet successful individuals who use documented values to maintain consistency and drive [...]

If you’re blogging on WordPress, then you NEED the All In One SEO Pack Plugin. As mentioned in my article on Increasing Web Traffic, it does about 80% of your SEO needs with about 20% effort on your part. One of our readers emailed me and requested clarification on how to use the SEO Pack, [...]

Introduction I just finished the book “Do The Right Thing” by Mike Huckabee and thought it might be interesting to write a summary of key points that I had taken from this book and how they can improve your life and overall effectiveness. In addition, this seemed to be the appropriate time to address the [...]