Introduction The last article discussed the importance of knowing your audience and tailoring your message to the audience accordingly. Today I am going to discuss the importance of knowing yourself and providing you with a couple of methods of discovering who you are. Know Yourself Most articles, books, and conventional advice are all geared towards [...]

Introduction One of main things I had learned from business school was the importance of knowing your audience, or client. Business school is a great experience in that it exposed me to a diverse array of clients in a short amount of time, each having their own perspective and objective that I had to cater [...]

Introduction Roughly two months ago I was first exposed to David Meerman Scott’s work. The first time I had seen his work was at a webinar hosted by Hubspot where he was promoting the upcoming release of his book “World Wide Rave”. I had liked what I had heard at the webinar and my curiosity [...]

Introduction Spring has historically been synonymous with new beginnings and a fresh start. Appropriately we have decided to begin work on a new book which we are calling “Vulnerable Marketing”, the progress of which we will update here on our blog. Of course we will continue writing this blog with discussions revolving around entrepreneurship, personal [...]

Introduction In reading through my subscribed blogs this morning I came across an interesting article by Steve Pavlina titled “15 Second Marketing”. For those who read Steve’s blog you will find this as no surprise – he provides great content and makes you think, regardless of topic. In this article Steve provides an overview of [...]

Introduction In late January I wrote an article entitled “First Impressions Matter” which introduced a book I had purchased on a whim, something that doesn’t occur very often. The book was called “Do You Matter” and what prompted me to make the impulse purchase was the bold cover and the appearance of quality, at least [...]

Introduction Certainly many are aware of insourcing and outsourcing but what about crowdsourcing? I was recently exposed to the concept of crowdsourcing while reading the book of the same title – Crowdsourcing by Jeff Howe. This article provides a refresher on the concepts of insourcing and outsourcing but is intended to introduce the readers to [...]

Introduction In past articles I had discussed viral marketing and specifically how it is transforming marketing and business in general. Viral marketing has been around for some time, however mainstream adoption of social media has enabled viral marketing to grow new legs and has dramatically increased the power of word of mouth, viral marketing through [...]

Introduction As many have undoubtedly heard by now Starbucks has decided to enter the instant coffee market segment. Most recently there has also been news of Starbucks offering combination breakfasts for $3.95 as indicated in a New York Times article, “Starbucks Addresses The Price Issue, And Breakfast”. According to the article this represents “Starbucks’ latest [...]

Introduction I had come across an interesting article this morning in the New York Times called “Job Losses Hint At Vast Remaking Of Economy”. Ordinarily I attempt to not write too much about current events, however I find that this topic has staying power and is timeless. In earlier articles I had discussed the concept [...]