Acknowledgment Cape Cod Branding and our blog CCB Buzz had a phenomenal day. It was a day of firsts in two important ways. For the first time we reached and exceeded our 1,000 site visitor milestone. Second, we had 722 visitors to our blog in one day! I wanted to start today’s discussion by thanking [...]

Background Just recently I had read the book Outliers: The Story of Success by Malcolm Gladwell which occupies the top spot for hardcover non-fiction on the New York Times Best Sellers List. Reading this book prompted me to think about branding and outliers. Today’s blog will focus on the key points I found form this [...]

Background In Part II of this series I had introduced a practical example of the power of positive concept. In addition, I had discussed lobsters, and how their aggressive behavior is relevant to the human experience. In Part III I will discuss the positive implications these concepts may have on your business if employed effectively. [...]

Background In Part I of this article I had introduced the power of positive concept. I had discussed the difficulties of taking negative thoughts, statements, actions, or situations and reframing them into something positive. In Part II I will discuss a practical example of this and the lobster concept. A Practical Example My business partner [...]

Background Recently I had stumbled upon articles written about Calvin Coolidge and his non-confrontational campaign style. During the 1924 Presidential election Coolidge never once maligned his opponents, or even mentioned them by name, but continued on to win the election nonetheless. Given the recent elections this truly appeared to me as an amazing concept and [...]

Foreword: As John mentioned in his inauguratory blog,  I will be writing about the human elements of our business, specifically us and our clients. My first post spotlights Cape Cod Branding. In subsequent posts I will highlight future clients. As with many important decisions in life, Cape Cod Branding was formed after a string of [...]

Background In Social Media Part II, I elaborated upon two views of the role of social media in networking originally identified in Part I of this segment. Also, I provided an example of the approach that had worked best in my experience and provided guidance on how to implement social media in your business or [...]

Background In Social Media Part I, I discussed two views of the role of social media in networking. One view is that of limiting connections to an immediate circle of close confidants with multiple points of connection and the other is to expand the circle with contacts that you may only meet virtually. In Part [...]

What Makes Social Media Effective? Tim Klabunde, who is a former classmate of mine at the Johns Hopkins Carey Business School pens a blog titled cofebuz of which I am a regular reader and subscriber.  As fellow students of a MBA program I had witnessed firsthand Tim’s knowledge and presentation skills concerning the field of [...]

Consistency and Exclusivity In my first blog I discussed the importance of brand consistency. Specifically this means that a brand’s image, to include its logo, website, business cards and other marketing materials as well as the product or service provided to clients, should all consistently invoke the same image or thoughts to a potential customer [...]