Web Traffic Summary, July 2009

August 31st, 2009

by John R. Sedivy

Interstate709

I’m really late in posting this, but I thought I would do so for completeness. Better late than never!

I believe there are likely individuals out there who derive value from seeing the traffic stats of a blog in it’s first year. Besides, as we go beyond our first year with this blog, or even create new blogs, it will be interesting to refer back to this later to see what may be expected in terms of traffic.

All in all there is not much to discuss for the month of July. Overall traffic has dropped significantly when compared to previous months – especially June 2009. My best guess is that this could be due to a reduced amount of activity on the Web during the Summer months. I guess we shall see when I have the August and September numbers. Given that this is the first year of this blog, and my first blog, I have no historical precedent to base this assessment on.

Web Traffic Analysis
Let’s start out by reviewing our daily web traffic and overall summary of activity. Figure 1 provides a visual depiction of web traffic as measured in terms of page views.

Figure 1. July Web Traffic - Daily

Figure 1. July 2009 Daily Web Traffic

As may be seen in Figure 1 our highest traffic day occurred on July 16, 2009 which corresponded to a total of 609 page views. The articles posted on this date were How To Make Chocolate Cake Frosting and The Accidental Billionaires Book Review.

Our lowest traffic day was July 12, 2009 with 23 page views. The article posted on this date was Increased Intelligence And Sleepwalking.

Now let’s check out some detailed numbers for the month of July as shown in Figure 2 below:

Figure 2. July Web Traffic Summary

Figure 2. July 2009 Web Traffic Summary

Key metrics for Figure 2 are the average traffic per day which was 165 page views. The highest web traffic day of 609 page views on July 16, 2009, and the lowest web traffic day of 23 page views on July 12, 2009. Total page views for the month of July were 5,107.

Figure 3 provides the traffic summary by week; areas of interest for the month of July are 2009-28 through 2009-32.

Figure 3. July Web Traffic - Weeks

Figure 3. July 2009 Weekly Web Traffic

Traffic during this period may be broken down as follows:

1. Week 28 (7/1 – 7/5): 771 page views
2. Week 29 (7/6 – 7/12): 2,055 page views
3. Week 30 (7/13 – 7/19): 795 page views
4. Week 31 (7/20 – 7/26): 967 page views
5. Week 32 (7/27 – 7/31): 519 page views

The highest traffic week occurred during Week 29 with 2,055 page views and the lowest during Week 32 with 519 page views.

Figure 4 provides a monthly view of web traffic for July 2009.

Figure 4. July Web Traffic - Months

Figure 4. July 2009 Monthly Web Traffic

Here are the values to date for 2009:

1. January 2009 (2009-01): 19,070 page views
2. February 2009 (2009-02): 29,357 page views
3. March 2009 (2009-03): 12,589 page views
4. April 2009 (2009-04): 2,343 page views
5. May 2009 (2009-05): 13,198 page views
6. June 2009 (2009-06): 45,407 page views
7. July 2009 (2009-07): 5,107 page views

Overall July was our second lowest month of 2009, and second lowest month since inception. Since we didn’t change much in terms of format or content, my assumption is that the low traffic for this month was a result of reduced usage of the Internet during the Summer months. I guess only time will tell.

-John R. Sedivy of Cape Cod Branding