Alexa Summary, July 2009

August 31st, 2009

by John R. Sedivy

This article serves as an update of our Alexa performance that we initially started with What Is Alexa? and continued with Alexa Summary, June 2009. Each month we are tracking our Alexa rank and posting the updated stats for all to see. This will serve as a benchmark for us as we continue with this blog or introduce other blogs in the future. Most importantly, we believe this will help our readers as far as what to expect with a blog in terms of traffic and related stats when developing your own blog.

Key Metrics
As of the last article posted on July 24, 2009 called Alexa Summary, June 2009, I had recorded the following performance of Cape Cod Branding and CCBbuzz:

1. Traffic Rank: 341,375
2. Average Time On Site: 25.5 min/day
3. Pageviews/User: 19
4. Sites Linking In: 13
5. Demographics: 87.1% (United States), 9.9% (India), 3.0% (Other)
6. Global Reach: .0002%
7. Global Pageviews: .000052%
8. Bounce Rate: 27.5%

I will provide the updated stats in the following sections with accompanying screen captures. In addition, I am introducing two additional metrics this month – Search Percentage and Search Terms.

Updated Metrics
Refer to Figure 1 for our current traffic rank as reported by Alexa:

Figure 1. Traffic Rank

As shown, our Traffic Rank has decreased from 341,375 to 301,316. When compared to last month our descent to the top 100,000 spot is slowing, however this is to be expected as our rank continues to improve and the competition increases.

Hand-in-hand with Traffic Rank are the Demographics of our visitors – or where they are coming from. Figure 2 provides the Demographics for Cape Cod Branding:
Figure 2. Demographics

Figure 2. Demographics

As shown, 95.2% of our traffic originates from the United States, 4.8% is from some other source. Last month, we had listed 9.9% of traffic originating from India – but strangely enough that country has since disappeared from the list.

Our U.S. traffic rank is 50,519 which decreased from 51,142 the month before.

Figure 3 shows our Average Time On Site:

Figure 3. Time On Site Figure 3. Average Time On Site

As shown, our Average Time On Site increased from 25.5 minutes/day to 29.5 minutes/day, a slight but important improvement as it means that visitors are staying on our site longer.

Figure 4 provides the number of Pageviews Per User who visits our website:

Figure 4. Pageviews Per User

This increased from 19 the previous month to 22. What this means is that not only is our traffic increasing, people are staying longer, and they are, on average, viewing 22 pages each time they visit.

Figure 5 provides the Global Reach for Cape Cod Branding.

Figure 5. Global Reach

As shown, the Cape Cod Branding Global Reach is 0.00023, a slight increase from last month’s global reach of 0.0002%.

Figure 6 provides the Global Pageviews for Cape Cod Branding.

Figure 6. Pageviews Figure 6. Global Pageviews

The Global Pageviews for Cape Cod Branding is 0.000067%, a slight increase of 0.000052% when compared to last month.

Figure 7 provides the Bounce Rate for Cape Cod Branding.

Figure 7. Bounce Rate

As shown, Cape Cod Branding has a Bounce Rate of 24.4%, which is an increase from the previous month of 18.8%. Although a bounce rate of 24.4% is still respectable, it is not as good as the previous months value, so we are slipping a bit here.

Additional Metrics
This month I will introduce two additional metrics, that of Search Percentage and Search Terms.

Search Percentage
This metric is meant to capture the amount of traffic to your site provided by search engines as a percentage of overall traffic. Figure 8 provides the percentage of search engine traffic for Cape Cod Branding.

Figure 8. Search Percentage

As shown, Cape Cod Branding has received 4.1% of its overall traffic from search engines – this is a decrease of 78% when compared to the past three months. Clearly there is more work to be done in terms of search engine optimization.

Search Terms
Search Terms are basically the words that individuals enter into search engines which bring them to your site. Figure 9 provides the search terms which bring people to Cape Cod Branding.

Figure 9. Keywords Figure 9. Search Terms

The search terms are arranged by importance. For example, the number one search term that brings people to our site is hubspot website grader. The least important term that brings traffic to our site is wikipedia reddit. Note that the terms do not always make sense, however they are what individuals enter into a search engine.

-John R. Sedivy of Cape Cod Branding