Best Blog Reading – 8.1.09

August 1st, 2009

by John R. Sedivy

My favorite blog articles that I read today, Saturday, August 1, 2009:

1. Starbucks Petri Dish: 15th Ave. Coffee And Tea by Brand Autopsy. An interesting experiment by Starbucks to reclaim their roots. If successful, perhaps this will prompt a shift of fewer stores and higher quality for one of our favorite brands.

2. Will It Blend? Video Camera by Blendtec. This video shows a video camera being blended. The nice part is that the camera is left powered on and recording and you see what the camera sees inside the blender – a unique perspective!

3. Pantastic! by Bakerella. What most interested me about this article was not the expose on pans – although it was quite thorough. What was most fascinating was the contest offered – pick a pan. A reader simply needed to leave a comment by a specific date and random.org selected the winner. This prompted 4,188 comments. To put this in perspective, the previous article by that blog had 282 comments! Not a bad trade, 3,906 comments for $50!

4. Dear Malcolm: Why So Threatened? by The Long Tail. Addresses a critical review by Malcolm Gladwell of Chris Anderson’s recently released book “Free.” Chris Anderson makes some interesting point here regarding free content and what may lie in store for writers, journalism and other industries.

5. Craving Intimacy In Our Social Networks by Scobleizer. A good discussion on what makes Facebook special and how it risks losing this edge. The author even suggests that others are looking to reclaim intimacy on other new, emergent social networks which I agree with. For additional information on streamlining your social network refer to my article “Cleaning Out Your Social Media Closet Part I.”

-John R. Sedivy of Cape Cod Branding

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