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Viral Map, June 2009
July 27th, 2009
by John R. Sedivy
This article serves as an update to our viral map which I originally provided in January of this year. The viral map provided in this article provides an illustration of our traffic sources for June 2009. This is meant not only to document our traffic source changes, but to assist our readers by showing what they can expect with a blog of their own, or at least provide you with a benchmark to measure your performance against.
The following items are worth noting concerning traffic sources for June when compared to previous months:
1. More traffic sources
2. Traffic sources are more diverse
For more on the concept of viral mapping and viral marketing, refer to my article “Viral Mapping”. For the May 2009 viral map, refer to “Viral Map Update”.
CCBbuzz Viral Map
The updated CCBbuzz viral map below as Figure 1.
Figure 1. CCBbuzz Viral Map
As a refresher, the viral map is a representation of traffic flow to and from the website. In addition to modifying the actual traffic sources, I had streamlined the diagram a bit. Instead of showing each unique traffic source, I have just depicted categories, and will describe the sources in each section. The reason for this is that there are simply too many sources to show on the diagram in a meaningful way. A good problem to have! Each section of this article will address a different category starting from the top and moving clockwise.
Blogs
For the Blogs category we have maintained the same traffic sources when compared to the previous month and have added a couple more. Here is the list of blogs who had provided CCBbuzz with visitors:
1. Cofebuz
2. StartupHustle
3. The Church Of Jesus Christ
4. Web Ink Now
5. Synchronicity
Cofebuz and The Church of Jesus Christ were new during June, when compared to the May traffic sources. We have received occasional traffic from Cofebuz from time-to-time, however CCBbuzz was featured in an articled called “The Best Unknown Websites” which had provided us with a steady stream of traffic throughout the remainder of the month. The Church of Jesus Christ blog had linked back to one of our technical articles which provided us with some new readers from that site. Compared to the previous month, no blog sources have dropped off June’s viral map.
Direct Entry
These our individuals who visit our site by directly entering our web address into their web browser. For the time being, I will include our Subscribers into this category.
Internal
Internal traffic from the main Cape Cod Branding website.
Miscellaneous
Here are a few other sites that we receive traffic from that do not neatly fit into previously defined categories:
1. Alphainventions
2. Chatii
3. Google Translator
4. The Wedding Times
5. WordPress.org
A couple have dropped off the list when compared to last month to include Pragmatic Marketing and Rocklin High School – however we have gained a few more traffic sources to include Chatii, Google Translator, and The Wedding Times. Google Translator is interesting in that this site implies that we are gaining awareness form non-English speaking readers. Our notice from The Wedding Times was a result of Amy’s article announcing her business, “asa boston Wedding Cake Design”. The benefit of writing about different things is that you get noticed by different people – expanding your audience and your horizons!
Search Engines
We seem to be gaining increased awareness from the search engines. In addition to the the normal Google searches we receive, a couple more have been added during the month of June:
1. AOL Search
2. Dogpile
Apparently SEO is paying off – my guess is that as we are around longer and implement more SEO, it will continue to expand awareness.
Social Media
Here are the sources of our social media web traffic:
1. Digg
2. Facebook
3. Technorati
4. Twitter
A couple had dropped off the list from last month to included Linkedin and Sphere – however Digg was added to the list as we had received some traffic during June from that site.
As June was our highest month for web traffic by far, this is also reflected by a wider variety of web traffic sources. As with most anything else diversity in web traffic is desirable as it lessens your risk over time, should one or more of your sources suddenly vanish.
Diversity in web traffic sources greatly reduces your risk!
-John R. Sedivy of Cape Cod Branding
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Filed under John's Articles, Viral Marketing, Web Traffic | Comments (2)
2 Responses to “Viral Map, June 2009”
Why aren’t you using delicious?
We use delicious on occasion just haven’t received any traffic from delicious in the past couple months.
-John