Comments on: Knowing Your Audience http://capecodbranding.com/blog/2009/03/25/knowing-your-audience/?utm_source=rss&utm_medium=rss&utm_campaign=knowing-your-audience bee enlightened Sun, 27 Sep 2009 04:11:01 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: CCB http://capecodbranding.com/blog/2009/03/25/knowing-your-audience/comment-page-1/#comment-990 CCB Thu, 26 Mar 2009 17:29:17 +0000 http://capecodbranding.com/blog/?p=2805#comment-990 Hi Adele, Glad to have you here and thank you for taking the time to comment! Interesting - when comparing my corporate to entrepreneurial experience I have found what you are saying to be very true. It makes sense that I, and other entrepreneurs need to leverage this aspect. I am eager to learn more about this through your blog and hope you return in the future! Best, John R. Sedivy Hi Adele,

Glad to have you here and thank you for taking the time to comment! Interesting – when comparing my corporate to entrepreneurial experience I have found what you are saying to be very true. It makes sense that I, and other entrepreneurs need to leverage this aspect. I am eager to learn more about this through your blog and hope you return in the future!

Best,

John R. Sedivy

]]> By: CCB http://capecodbranding.com/blog/2009/03/25/knowing-your-audience/comment-page-1/#comment-989 CCB Thu, 26 Mar 2009 17:24:43 +0000 http://capecodbranding.com/blog/?p=2805#comment-989 Hi David, Thank you so much for returning, and introducing me to Adele's work! I look forward to your other books, and learning more about buyer personas. Best, John R. Sedivy Hi David,

Thank you so much for returning, and introducing me to Adele’s work! I look forward to your other books, and learning more about buyer personas.

Best,

John R. Sedivy

]]> By: Adele Revella http://capecodbranding.com/blog/2009/03/25/knowing-your-audience/comment-page-1/#comment-977 Adele Revella Thu, 26 Mar 2009 15:02:48 +0000 http://capecodbranding.com/blog/?p=2805#comment-977 Hi John -- thanks for spreading the message about buyer personas. Most small companies have a significant advantage over their larger competitors in this respect -- they generally spend more time in the market and thus have more insight into their buyers. Plus there are fewer people within the company who need to understand the buyers. Entrepreneurs need to consciously leverage this advantage and make a commitment to sustaining it as they grow. Hi John — thanks for spreading the message about buyer personas. Most small companies have a significant advantage over their larger competitors in this respect — they generally spend more time in the market and thus have more insight into their buyers. Plus there are fewer people within the company who need to understand the buyers. Entrepreneurs need to consciously leverage this advantage and make a commitment to sustaining it as they grow.

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