Introduction
While writing my article on viral mapping I became intrigued by the fact that viral marketing is not sustainable over time and requires an aspect called viral expansion loops to sustain themselves and grow over time. Today I will further elaborate on the concept of viral expansion loops, how they serve to propel a marketing campaign and an example of a company that effectively uses this concept. Refer to my Viral Mapping article for an introduction to the concepts viral marketing and viral mapping.
What’s A Viral Expansion Loop?
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