Another Thank You!
During Part I of this series I had mentioned that CCB Buzz had exceeded the 1,000 site visitor milestone for the first time and that 722 of those visitors were from yesterday alone. Today, for Part II I have the pleasure of announcing that we have exceeded over 1,000 visitors in a single day! A fitting accomplishment given the title of today’s blog, The Five Keys to Success Part II. Once again I would like to take a moment and thank everyone for making this happen as we certainly could not have done this without you.

Yesterday
The Five Keys of Success Part I identified five attributes that will lead to success in a given endeavor which were the following:

1. Time
2. Patience
3. Perseverance
4. Passion
5. Persistence

I had discussed where in my experience I had come across each item and how they were relevant to success. In The Five Keys to Success Part II, I will discuss limitations, or constraints with the five keys as well as provide a practical example using this model.

Constraints
In my experience I have found that given enough time, patience, perseverance, passion, and persistence one can accomplish anything. There are a couple of constraints here though. First, keep in mind that it may take some longer than others based on their level of experience to accomplish a given objective. For example, is this an individual’s first new business or their tenth new business? In most cases the person who had started other businesses in the past will ramp up faster due to past lessons learned.

Second, this model requires a certain level of sacrifice. With Cape Cod Branding, Amy and I will often ask one another, “How much is it worth to you?” Really, meaning, what are you willing to sacrifice and how bad will we let things get before we pull the plug. Will you sacrifice your present quality of life in order to launch the business in trade for a quality of life that is estimated to far exceed anything prior known? Obviously the sacrifice and difficult questions are asked with most intensity on day one and generally reduce with frequency as time passes, progress is made, and results are witnessed; but it is an important factor nonetheless.

Passion Fuels Excellence
What does this mean to your business and brand? Let’s use CCB Buzz as an example. During the first few days of launching the blog there were greater ups and downs. We would spend time researching information, writing, and then publish. While monitoring the analytics, one would be less than optimistic, at least initially. However, Amy and I are both passionate about CCB Buzz, it’s really a labor of love. So we persisted. Gradually traffic increased, and then increased, until we reached our high points this week which exceeded our wildest expectations.

So my point is if you are really passionate about something, whether it is your individual brand, company brand, or a profession – then stick with it. It is always difficult to overcome gravity in the beginning. However, over time, with your passion fueling you to patiently persevere with great persistence, people will take notice, word of mouth will spread and it will become easy, and eventually effortless over time. If you are not passionate, you will likely not overcome gravity, so if you lack passion, find something you are passionate about and then press forward!

Passion Fuels Excellence And Will Push You and Your Brand to Success!

-John R. Sedivy of Cape Cod Branding