Background
In Part I of this article I had introduced the power of positive concept. I had discussed the difficulties of taking negative thoughts, statements, actions, or situations and reframing them into something positive. In Part II I will discuss a practical example of this and the lobster concept.
A Practical Example
My business partner Amy and I have discussed the power of positive concept at length and have even implemented it in our way of doing business. We have personally pledged that individually as John or Amy, or collectively as Cape Cod Branding, as an individual or company brand we will strive to never release a negative statement about a person, company, brand, or idea. This is tough, but achievable, and is admittedly one of the benefits of having a partner to keep me in check 
As I had mentioned in a previous post, I have found that “like attracts like” and that positive thoughts, statements, actions, and an overall positive image attracts positive clients and vendors who fit naturally.
Lobsters
Another concept we find ourselves discussing at length is that of lobsters. Lobsters tend to behave in a manner that when isolated tend to be non-aggressive, however when grouped together will fight until one is dominate and the others submissive. Practically one may witness this at a restaurant lobster tank where lobsters will attempt to crawl over one another to pull each other down in hopes of escape. My experience is that human behavior is much the same, and this concept is being backed up by a recent Harvard Medical School study researching the similarities between lobster and human behavior.
To Be Continued…
So what does positive concepts and lobsters have to do with my business and branding? In Part III I will discuss how a brand can distinguish itself from a world of lobsters through the power of positive.
Like attracts like, convey a consistent, positive image and you will attract the same!
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