Foreword: As John mentioned in his inauguratory blog, I will be writing about the human elements of our business, specifically us and our clients. My first post spotlights Cape Cod Branding. In subsequent posts I will highlight future clients.
As with many important decisions in life, Cape Cod Branding was formed after a string of events that all seemed to point in one direction…
Let me pause here and first tell you my philosophy in life. We all have multiple ‘paths’, and just like Robert Frost said, sometimes you need to choose the one least traveled. What’s right for 99% of people may not be right for YOU. Of those many paths in front of you, most are blocked. It’s up to you to choose if you’re going to push through a roadblock and go down a difficult path that isn’t right for you just because society/family/friends say you should, or if you’ll follow the path of least resistance (least resistance doesn’t mean ‘easy’, and it is usually the path least traveled). So here’s my belief…. watch for the signs, follow the obvious path that is right in front of you. It may be hard to see at first because you’re not expecting it, but it’s there, and it’s wide open.
CCB was like that for both John and me. It was a 100 little signs and ‘nudges’ pushing us down this path, and in all reality (even though it’s hard work), it’s an easy path to follow. While we both had other businesses under our belts, Cape Cod Branding came to us like a huge “Ahh-ha” and the clarity was immense.
For us, we love forming businesses. We love creating something new and giving it life, watching it grow. With each of our previous companies, our favorite part was the ‘starting’. Taking an idea and making it real. For me, it’s all the little details, like design, color, font, image, ‘vibe’, etc. John loves the concept, and determining the ‘brand’ of a new business. We love the fast-paced creative brainstorming that fuels decisions about identity, value, target market, image and perception. (Perception is perhaps the most important, and often most overlooked attribute of any company. Just because you view yourself one way, and want the world to as well, doesn’t make it so.) Everything clicked into place, and we decided that if our favorite part of any business is creating it, then why not create businesses? So now we work with small specialty boutiques to create their identity, and bring their businesses alive. We each do what we love, and as a team we make a pretty cool company.
So this is our path, in front of us and wide open, and we’re following it. Most opportunities in life are temporary, and if you wait for the ‘right time’ they’ll be gone. Don’t be concerned about the risk of loss, be concerned about the risk of missed gains.
It’s a certainty that over time our business will continue to evolve, as our mutual need for change forces us to grow. Our paths may be different in a year, or 5 years, but all that matters is doing what’s right in the present….
Find your passion, whatever it is, and pursue it.